Not so long ago, Kia was just a small name in the American car market. But in the last several years, Kia has taken quite a bite out of the auto industry, surprising critics, car enthusiasts, and drivers with unmatched quality, performance and styling. As their growth continues, Kia Motors America (KMA) has begun reaching out to partner with major names in other industries - including the NBA, and most recently the Ladies Pro Golf Association (LPGA). The latest partnership with the LGPA sets Kia up as the "Official Automotive Partner of the LPGA" and the "Official Tournament Vehicle" of eight LPGA tournaments.
It's a smart partnership, one that works on mutual appreciation and awareness. According to VP of Marketing and Communications, Michael Sprague, "Kia is experiencing unprecedented growth and our growing roster of high-profile sports marketing initiatives, including our presence with the LPGA, have led to dramatic increases in consumer perception, awareness and consideration for the brand."1 He goes on to say, "Attendance and TV viewership of the Kia Classic tournament has grown, and with the tour's talented field of exciting young players sparking more interest in the sport, it was an easy decision to expand our relationship and become the LPGA's 'Official Automotive Partner'"2
Alongside this partnership, Kia will sponsor the Kia Performance Awards. The event will be highlighted throughout the season on LPGA telecasts and LPGA.com. Also, at events where Kia serves as the "Official Tournament Vehicle", there will be a special Kia "hole-in-one" vehicle on select Par 3 courses. Lastly, the third annual Kia Classic will take place at the La Costa Resort and Spa next season.
We're excited to watch as Kia continues to expand their partnerships right alongside the lineup of new Kia models. That said, be sure to stayed tuned with Paul Cerame Kia for further updates on this and other announcements from the Kia newsroom. We also invite you down to our showroom at 11655 New Halls Ferry Florissant, MO 63033 to see firsthand the designs and innovations that have driven the rapid growth and recognition of the Kia brand. Questions? Give us a call at (888) 495-7176 or contact us via our website, anytime.